Data privacy is of high importance for COS and we want to be open and transparent with our processing of your personal data. We therefore have a policy setting out how your personal data will be processed and protected.

1. Who is the controller of your personal data?

The Swedish company, H&M Hennes & Mauritz GBC AB (“COS”), is the controller of the personal data you submit to us and responsible for your personal data under applicable data protection law.

2. Where do we store your data?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws. For transfers outside the EEA, COS will use Standard Contractual Clauses and Privacy Shield as safeguards for countries without adequacy decision from the European Commission.

3. Who access your data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. The local COS company will only act as the personal data processor and processes the personal data on behalf of the Swedish company. Data that is forwarded to third parties, is only used to provide you with our services. You will find what categories of third parties under every specific process below.

4. What is the legal ground for processing?

For every specific processing of personal data we collect from you we will inform you whether the provision of personal data is statutory or required to enter a contract and whether it is an obligation to provide the personal data and possible consequences if you choose not to.

5. What are your rights?

Right to access:

You have the right to request information about the personal data we hold on you at any time. You can contact COS that will provide you with your personal data via e-mail.

Right to portability:

Whenever COS process your personal data by automated means based on your consent or based on an agreement you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.,/p>

Right to rectification:

You have the right to request rectification of your personal data if they are incorrect, including the right to have incomplete personal data completed.

If you have a COS account you can edit your personal data under your account and membership pages.